While you’ve been working toward your fitness goals, we’ve been working on a new look!
Today, we’re thrilled to share a new visual identity that’s as transformative, trailblazing, and bold as our mission.
For over 50 years, Asphalt Green has been a second home to countless New Yorkers. But today, we’re much more than a facility.From toddlers making their first splash in the water to Olympic athletes training for glory, young people trying a new sport to older adults looking to stay active, Asphalt Green has empowered thousands of athletes and fitness enthusiasts of all backgrounds to live active and healthier lives.
As a result, we’re introducing a new logo that expresses our commitment to excellence and ability to lead our community members on a journey of strength, growth, and fulfillment. Our refined brand reflects our mission to transform lives and build community through sports, fitness, and play for all.
In the coming months, you’ll notice a few exciting changes. First, we plan on gradually upgrading our facilities’ signage to reflect our new brand. In addition, our teams and programs will take on new looks of their own, inspired by Asphalt Green’s parent logo. Finally, we will launch Asphalt Green’s Playbook, a monthly digest to keep our community informed on the latest developments in sports, fitness, and play.
To learn more about our new look and what’s to come in the next era of Asphalt Green, read our blog below.
